How to Use ChatGPT for SEO: A Marketer’s Guide in 2025

ChatGPT isn’t just for writing a silly poem or telling you what happened during the Super Bowl. It’s a valuable generative AI tool to help you improve your search engine optimization (SEO) efforts.

In fact, seven out of 10 U.S. marketers have been using generative AI tools in their work. You can use ChatGPT for SEO as an assistant to improve your team’s efficiency and productivity.

Not quite sure how? Let these topics guide you:

• How to use ChatGPT for SEO
• What ChatGPT means for the future of SEO
• FAQs

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How to use ChatGPT for SEO

Here are clever ways to use ChatGPT for SEO, so you can enjoy improved rankings:

6 ways to use ChatGPT for SEO

1. Get background information and ideas for content writing
2. Find related keywords
3. Generate title tag and meta description ideas
4. List down FAQ ideas for your business or any page
5. Generate schema markup for a page
6. Perform competitive content analysis

1. Get background information and ideas for content writing

From email content and social media captions to blog posts, you spend a lot of time writing. It’s a time-consuming task that leaves you wondering –– is there an easier way?

Enter ChatGPT. ChatGPT can generate content ideas and background information for your content based on a prompt you provide. It’s an efficient way to get started.

Do note that Google penalizes AI-generated content, though. Creating AI-generated blog posts and informational articles goes against Google Search Essentials. If you try to post AI-generated blogs on your website, Google will penalize your business’s website because it views the content as spam.

So, is there any way to use ChatGPT for SEO writing?

ChatGPT can be a great resource to help you build a basic knowledge base about topics without searching multiple websites. So, let’s say you wanted to write an article about the benefits of dietary fiber, but wanted to get background information. You could easily type the prompt into ChatGPT and get synthesized information.

ChatGPT can be a great resource to help you get basic information. It saves you time because you don’t have to go through all the pages in the search results, so you can focus on building the meat of your article. Saving time means you have more time to create more content, which benefits your SEO efforts.

Pro tip: Verify information from ChatGPT by doing a quick Google search.

2. Find related keywords

One of the most challenging tasks with SEO is finding related keywords to go with your core key term. These keywords are important for helping you reach more searchers.

ChatGPT can help you get keyword ideas by typing in, “Related keyword to ‘[your keyword]’.”

This AI tool is good for helping you get new keyword ideas or find new ways to angle your targeting to reach more people.

Bonus Read: Best AI SEO Tools

3. Generate title tag and meta description ideas

Title tags and meta descriptions are key elements that entice prospects to click on your listing in search results. ChatGPT can be a great resource to help you generate title tags and meta description ideas.

You can prompt ChatGPT to generate both tags to get the ideas flowing.

Keep in mind that when ChatGPT generates results for you, you’ll want to tweak them to make them your own. Anytime you use ChatGPT, you want to tailor it to your business and in your company’s language. Of course, you can make that easier by training ChatGPT on your company’s writing style.

4. List down FAQ ideas for your business or any page

Many businesses have FAQ pages to answer any questions people might have surrounding their offerings. With an FAQ page, you can help increase traffic to your website and boost your SEO.

Many people struggle to generate questions to answer for their FAQ. If you’re stuck on finding questions for your FAQ page, ChatGPT can help.

Just type your prompt into ChatGPT and generate questions.

By using ChatGPT, you can generate a list of questions your audience may have.

5. Generate schema markup for a page

Schema markup, or structured data, is code you add to a page to help search engines better understand and index your page. When your page has a schema markup, Google shows extra details about your page on search results, such as pricing, review ratings, and product stock information.

Prompt ChatGPT to create a schema markup by providing the URL of your page. You can also provide additional information, like the primary keyword of the page.

Pro tip: Always check a generative AI tool’s output. To test its structured data, use schema validation tools like Google Rich Results Test.

6. Perform competitive content analysis

Want to outrank a competitor in the SERPs? Get the help of ChatGPT to analyze your page and the ranking pages for your target keyword.

Prompt it to analyze your page and how you can improve it to rank for your target keyword. You can also ask it to identify your page’s content gaps and what you must add based on its analysis of your competitors’ ranking pages.

Pro tip: To get better results and answers from ChatGPT, use follow-up prompts to clarify any part of its analysis or get citations. You can even prompt it to review your revised content!

What ChatGPT means for the future of SEO

Now that we’ve covered how to use ChatGPT for SEO, you know the many ways you can integrate it into your SEO strategy. But now you’ve started to wonder ­­–– what does ChatGPT mean for the future of SEO?

Here are three predictions on how ChatGPT will impact your future SEO strategy:

1. ChatGPT will bring a larger focus on user experience

The rise of ChatGPT will bring a bigger focus on user experience (UX) for SEO. While UX is always important, the emphasis will be greater with the rise of ChatGPT.

This increase in importance arises from the fact that ChatGPT delivers personalized responses that fit the context of the user’s query. For example, if you ask ChatGPT to tell you how to build a computer, it quickly provides you with a step-by-step checklist to build it.

As more people use ChatGPT and get these refined responses, there will be a greater emphasis on delivering a succinct and tailored user experience. That means having a fast-loading website with functional navigation and organized, skimmable, and informative content will take precedence.

2. ChatGPT will put a greater emphasis on quality

One of the ways to do ChatGPT SEO is to use the platform to help you build background information for content. Since ChatGPT can synthesize information across the web, it’s a great option to help you with your content research.

As a result, ChatGPT will put a greater emphasis on the quality of content you put out on the web. Since it can understand the meaning and context of your queries, it can deliver better and tailored results.

That’s why it’s important to keep focusing on the quality of your content. As more people use ChatGPT, there will be a greater desire to have high-quality content tailored to your niche audience’s query. You’ll want to create content that provides valuable information your audience wants.

3. ChatGPT will shift SEO towards conversational language

ChatGPT for SEO will impact the future of language usage. Since ChatGPT can analyze context and meaning, it prompts more searchers to use conversational language when conducting queries. As a result, SEO efforts may shift towards this language.

We’re already seeing this with the rise of voice search. More people use conversational language when using voice search devices, which drives companies to target more natural language on their pages.

With the rise of ChatGPT, that emphasis will become greater. More people will use natural and conversational language, meaning there will be more focus on using this type of language in your SEO content.

FAQs

Let’s answer some of your questions about using ChatGPT for SEO:

Need help making your SEO strategy future-ready?

ChatGPT is just one of the many dynamic changes in SEO that will arise. If you’re struggling to keep your SEO strategy current, WebFX can help.

With our SEO services and ChatGPT optimization services, we’ll ensure your strategy stays current to help you drive the results you desire. Our modernized approach to SEO has helped us drive over $10 billion in revenue and over 24 million leads for our clients.

If you want to see better results with your SEO strategy, contact us online or call us today at 888-601-5359 to speak with a strategist!